A members-first indoor dog club. The owner never leaves.
EAST BOCA RATON · FLORIDA
Download the deck (.pptx)The Problem
South Florida heat and humidity make outdoor dog play unusable five to six months a year. When owners want out of the house, Boca's only options are drop-off daycare and boarding.
There is nowhere to simply be with your dog.
Outdoor play, by month
Source: NOAA / South Florida climate norms. May–October mean highs and humidity exceed safe sustained outdoor activity for brachycephalic breeds.
Why Now
U.S. pet industry in 2024, up 3.4% year over year. Owners keep spending through every cycle.
of Florida households own a dog. Florida, Texas and Idaho lead the nation in ownership growth.
Boca median household income, about 1.5× Florida. Per-capita income runs roughly 2× the state.
66% of U.S. households own a pet · 70% of Millennials own one, the core demo
Sources: APPA via Insurance Information Institute / Pawlicy; Dogster (2026); PetRadar (2025); Census Reporter / Point2. RESEARCHED
The Product
A climate-controlled indoor club where owners stay and hang out with their dogs. The owner never leaves.
Comfortable year-round, whatever the heat does.
You stay. This is a place to be, not a drop-off.
A proper lounge for the humans in the room.
A real kitchen plating real meals for the dogs.
Large, small and senior play kept separate.
The Competitive Map
Sources: company sites for Dogtopia, Camp Bow Wow, Central Dogs, Bark Square, BarkYard n' Brews, Kanine Social. RESEARCHED
Market Sizing
penetration of the catchment fills a mature club.
Boca demographics RESEARCHED Census / Point2; dog-owning household counts MODELED from the 39.8% Florida ownership rate applied to catchment households.
Business Model
Memberships are unlimited access. Break-even is about three visits, so regulars become members rather than paying the drop-in each time. Additional dog, same household: 30% off.
Pricing MODELED, premium to national. National reference: indoor monthly $45–65, day pass $10–20 RESEARCHED. The premium is intentional and matches the Boca income profile.
The Experience
of the footprint is open play floor. The un-crowded, multi-zone feel that justifies premium pricing.
Space program MODELED. Membership cap is set by peak concurrency and weekly visit spread, not square footage. Size buys experience and pricing power, not headcount.
Unit Economics
Margins & break-even RESEARCHED comps; rent MODELED at flex/warehouse ~$30/sf NNN, below Boca retail ~$39. Site-selection risk: retail-rate space at this size gets expensive fast.
Revenue · Stabilized Year 2
Revenue MODELED, $ thousands. Comp reference: dual-revenue indoor concepts top out ~$650K–$1.2M by Year 2 RESEARCHED. Upside clears that on two F&B counters. Execution-dependent.
The Licensing Edge
Sources: liquorlicensecost.com / FL DBPR RESEARCHED. Diligence item: packaged take-home dog food may trigger FL FDACS commercial-feed registration. Not a blocker.
Go-To-Market
A discounted charter tier funds buildout and proves demand before the doors open.
Open to a pre-committed base, not an empty room. Day one looks like day one hundred.
Events, private rentals and socials keep the calendar full and referrals flowing.
Founding-member pre-sale de-risks the launch: capital and demand are validated before fit-out completes.
Roadmap
Build it, prove the owner-present model, stabilize Year 2 economics.
Replicate in the wealthiest dog markets: Delray, Jupiter, Wellington, West Palm.
A multi-unit regional brand with shared ops, supply and membership.
The Ask
to build and launch the Fetch Society flagship in East Boca Raton.
Premium finish, heavy HVAC, sanitation flooring, turf, bar, kitchen, AV.
~6 months of runway to stabilization.
Founding-member drive and brand launch.
2COP beer & wine, build permits, inspections.
Total raise MODELED: buildout $700K–$1.1M plus ~6 months working capital.
Appendix
RESEARCHED figures are sourced below. MODELED figures are illustrative projections built on those sources. The two are kept distinct throughout.
Positioning note: first in Palm Beach County, not first in the world. The owner-present indoor model is proven elsewhere in Florida.